Consenna, the leading software and services business specialising in sales effectiveness programmes for global IT companies, has launched a comprehensive channel accreditation and enablement initiative to deliver Microsoft’s EduWins strategy.  It is the first time total management of the initiative has been delegated externally.

With the aim of helping Microsoft to strengthen the visibility and availability of its education-specific products and services so they become easier for schools to discover, the programme is focused on a mix of new content, impactful training, and marketing support to elevate Microsoft’s select network of education partners.

Consenna is enabling Microsoft’s partners with a comprehensive suite of content and services to significantly enhance their ability to evangelise Microsoft’s contribution in education.  Furthermore, it aims to increase ‘discoverability’ of products and services and facilitate meaningful engagement with teachers that drives increased adoption and classroom impact.  Training, support, and demand generation assets are also included.  Additionally, Consenna is auditing each partner to identify where extra enhancements to the message can be made to further highlight the impact the right technology has on classroom outcomes.

Trevor Evans, Managing Director at Consenna, comments:

“The shift to remote teaching and learning that occurred last year, has also defined the start of the 2021 Spring term. This has propelled the importance of technology in education to a status previously unseen, and certainly not fully appreciated.

“Our solution maximises the impact of Microsoft’s key partners when they engage with the education community.  We’re able to support those partners to improve their discussions with potential customers and in doing so, deliver not only heightened awareness of Microsoft’s strategy, but drive tangible sales growth.”

 Consenna’s audit of the reseller partners will result in the identification of five expert partners who will qualify for enhanced support and funding, intended to accelerate marketing activity, and further enhance Microsoft’s impact.

Chris Rothwell, Director of Education, Microsoft UK, said:

“The important role technology plays in education has never been more visible nor critical, than it is now. Engaging successfully with the education community is a skill that requires a deep understanding of the needs and the challenge in hand.

 “Consenna delivers an appreciation of how to manage this effectively and in doing so, enables our selected partners with a level of insight, support, analysis and training that help us all be best prepared to meet the changing needs of our education customers.”