What is demand generation?

To sell a product or service to the intended target audience doesn’t just happen.  There has to be a level of awareness of that product or service and consequently, demand to have it.  This is where demand generation comes in.

Built around a foundation of marketing tactics, demand generation is most often viewed as a long-term process through which prospect and customer relationships are built and nurtured.

The use of prospect databases and compelling collateral helps customers to increase the quality and quantity of leads and improve conversion ratios.

Why is demand generation important?

Whatever tactic, or suite of tactics, is used as part of the demand generation process, its value is truly appreciated in the trackability of their deployment.

Consenna and demand generation

Consenna helps customers to adopt a systematic approach to demand generation based on intelligent use of data, continuous feedback, and precise targeting of personalised messages to prospects and customers.