Unlock the power of the channel

Driving growth in the IT Partner ecosystem by solving challenges through rapid, bespokeinnovations. Delivered with enhanced ambition, brand identity and results.  

When Vendors think of channel growth, often they see a straight road to the customer, passing though partners along the way. In an ideal world this is how Channel Sales & Marketing would be executed for Vendors.

However for Partners, the reality is different. Multiple campaigns, sales targets, product ranges, promotions and internal dependencies pull resources and attention in different directions.

Channel sales & marketing is broken, the convoluted communications compete for precious airtime with each of the resellers and their sales teams is hurting performance and clouding the visibility of ROI.

This creates a range of problems that need to be solved to deliver growth.

Engagement

With too many distracting varied communications across campaigns, OEM’s, Distributors, Promotions and marketing activities.

Reseller sales teams stick to long standing promotions and products which they know and understand how to sell.

Awareness

In a competitive communications landscape, the success or failure of campaigns and promotions can be made by the level of channel awareness.

Campaign launch, product rollouts, promotion updates all require attention and awareness for success.

Performance

As often as possible, decisions should be data driven to ensure the maximum chance for success.

With disparate campaigns, promotions and reporting across the channel there is no true understanding of performance or ROI.

 

Time to Market

When working with traditional channel agencies, timescales can be months for innovative disruptive solutions.

Often resulting in the same conceptual campaigns and promotions being pulled together and rolled out for use.

 

Paul Thompson

Commercial Director

Email: paul.thompson@consenna.com

Phone: +44 (0)7771 872309