Lenovo came to Consenna to collaborate on their new “ConnectEd” initiative by building a brand new and aspirational programme that enables their ‘biggest ever’ investment in education.

ConnectEd was conceived following Lenovo’s ambition to become the market leader in education within UK&I. Lenovo engaged Consenna to consult, design and manage, a year-long campaign that enabled their education customers to receive numerous advantages when trading in older technology in favour of new Lenovo devices.

Education trade-ins are not a new market concept, however, Consenna pushed new methods of supporting partners which established Lenovo ConnectEd as the biggest edtech trade-in available from any vendor.

  • Consenna supported schools with their transition to a digital way of learning.
  • Consenna supported partners in their uptake of the Lenovo digital equity global programme with submissions supporting schools.
  • Consenna supported Lenovo by bringing them closer to edtech providers with co-selling capabilities previously unseen.

“The pandemic raised digital inequality to the surface. Multiple students gathered around a single PC, or with no internet was clearly a huge issue which remains today. It was fundamental things like that which we take for granted, which some children and families don’t have. We are proud to play a part in reducing digital inequality.”

This level of support was all leveraged around the lowest operational overhead for partners whilst retaining the capabilities to support opportunities from primary schools up to large central projects for multi academy trusts. All opportunities matter !

A major drive in the uptake of ConnectEd will be the focus on carbon footprint reduction and recycling.  This successfully delivers on the companies promise of sustainability improvements by pushing its key ethos of ‘Out with the old, In with the new opportunity’. Additionally, ConnectEd benefits a broader spectrum of end users as Lenovo pushes to tackle the problem of digital poverty by donating £1 of every qualifying education device that it sells.