RETURN AND CLAIM
Buy & Try
- Build Time: 3 Weeks
Paul Thompson - Commercial Director
"Buy and Try is a powerful promotion for those with a strong product they're confident to stand behind. Allowing customers to get the products into their hands, with the safety net of returning if anything happens, can drive big gains in sell out"
PROMOTION TARGETING AND STRENGTHS
Target Market
This promotion is equally as powerful in B2B commercial markets as it is in standard consumer retail.
Promotion Enables
- Risk free, no obligation trial period
- Builds trust and transparency
Problems Solved
- Increased sell out
- Increased average order value
- Drives sales of larger cost items
PROMOTION SERVICES INCLUDED
Process Considerations
- Secure return of kit
- Claim validation accuracy
- Timely refund of the original invoice value
Customer Service Requirement
- Email / telephone support
- Claim management
- Product logistics management
- Claim exception handling
Marketing Support
- Reseller onboarding webinar
- Sales battlecards provided
- Co-branded marketing assets
- Guided call scripts
Finance
- Proof of purchase validation
- Timely refund processing
Build Requirements
- Claim portal
- Promotion landing page (brochure)
- Qualifying products page
- Email notification alerts
- Return logistics process
Delivery Timeline (est)
3 Weeks
Promotion Pricing Examples
EXAMPLE 1
Low Volume
Sales forecast: 500 units
Average Product Sale Value: £300
Trial Timeframe: 30 Days
Total Risk: £150,000
Cost Per Unit Sold: £60
Promotion Cost: £30,000
EXAMPLE 2
Mid Volume
Sales forecast: 1500 units
Average Product Sale Value: £500
Trial Timeframe: 60 Days
Total Risk: £750,000
Cost Per Unit Sold: £63
Promotion Cost: £94,000
EXAMPLE 3
High Volume
Sales forecast: 4000 units
Average Product Sale Value: £300
Trial Timeframe: 60 Days
Total Risk: £1,200,000
Cost Per Unit Sold: £34
Promotion Cost: £135,000
