CONDITIONAL CASHBACK
Cashback
- Build Time: 2 Weeks
jamie mccoy - digital director
"As one of the oldest promotion tactics in the channel, cashback holds its power even in today's market. Easy to understand and valuable in impact, it's clear why it remains a firm favourite and one of the more popular promotions"
promotion targeting and strengths
Target Market
This promotion is effective in B2B commercial markets and in standard consumer retail. However typically it’s utilised more often in B2B commercial markets.
Promotion Enables
- Net new customer attraction
- Tactical / seasonal activity
- Increased sell out volume
- Quick movement of stock
Problems Solved
- Moving of surplus / old stock
- Increased conversion rates
- Improved sell-out volume
Promotion Services included
Process Considerations
- Verification of purchase
- Validation of claim
- Timely processing of cashback
Customer Service Requirement
- Email and telephony support
- Claim management
- Claim exception handling
Marketing Support
- Reseller onboarding webinar
- Sales and promo battlecards
- Co-branded marketing assets
- Guided call scripts
Finance
- Proof of purchase validation
- Timely payout of cashback
Build Requirements
- Claim portal
- Promotion landing page
- Qualifying products page
- Email notification alerts
Delivery Time (est)
2 Weeks
Promotion Pricing Examples
EXAMPLE 1
Low Volume
Sales forecast: 500 units
Reward Value: £100
Average Product Value: £300-500
Total Risk: £50,000
Cost Per Unit Sold: £42
Promotion Cost: £21,000
EXAMPLE 2
Mid Volume
Sales forecast: 1500 units
Reward Value: £150
Average Product Value: £500-700
Total Risk: £225,000
Cost Per Unit Sold: £63
Promotion Cost: £95,000
EXAMPLE 3
High Volume
Sales forecast: 5000 units
Reward Value: £100
Average Product Value: £300-500
Total Risk: £500,000
Cost Per Unit Sold: £43
Promotion Cost: £213,000
