CONDITIONAL CASHBACK

Cashback

  • Build Time: 2 Weeks

jamie mccoy - digital director

"As one of the oldest promotion tactics in the channel, cashback holds its power even in today's market. Easy to understand and valuable in impact, it's clear why it remains a firm favourite and one of the more popular promotions"

promotion targeting and strengths

Target Market

This promotion is effective in B2B commercial markets and in standard consumer retail. However typically it’s utilised more often in B2B commercial markets.

Promotion Enables
  • Net new customer attraction
  • Tactical / seasonal activity
  • Increased sell out volume
  • Quick movement of stock

Problems Solved
  • Moving of surplus / old stock
  • Increased conversion rates
  • Improved sell-out volume

Promotion Services included

Process Considerations
  • Verification of purchase
  • Validation of claim
  • Timely processing of cashback

Customer Service Requirement
  • Email and telephony support
  • Claim management
  • Claim exception handling

Marketing Support
  • Reseller onboarding webinar
  • Sales and promo battlecards
  • Co-branded marketing assets
  • Guided call scripts

Finance
  • Proof of purchase validation
  • Timely payout of cashback

Build Requirements
  • Claim portal
  • Promotion landing page
  • Qualifying products page
  • Email notification alerts

Delivery Time (est)

 

2 Weeks

Promotion Pricing Examples

EXAMPLE 1

Low Volume

Sales forecast: 500 units
Reward Value: £100
Average Product Value: £300-500

Total Risk: £50,000

Cost Per Unit Sold: £42

Promotion Cost: £21,000

EXAMPLE 2

Mid Volume

Sales forecast: 1500 units
Reward Value: £150
Average Product Value: £500-700

Total Risk: £225,000

Cost Per Unit Sold: £63

Promotion Cost: £95,000

EXAMPLE 3

High Volume

Sales forecast: 5000 units
Reward Value: £100
Average Product Value: £300-500

Total Risk: £500,000

Cost Per Unit Sold: £43

Promotion Cost: £213,000

jamie mccoy - digital director

Email: jamie.mccoy@consenna.com

Phone: 07388 119 724