GIFT WITH PURCHASE
Gift with Purchase
- Build Time: 2 Weeks
jamie mccoy - digital director
"Gift with purchase utilises a powerful digital persuasion technique by leveraging reciprocation. A time tested method of increasing conversion levels, the correct gift matched to a product or service can transform performance overnight"
Promotion targeting and strengths
Target Market
Typically gifting as a promotion is stronger in the consumer retail space. Corporate gifts can create complexity and this is where a multi-buy promotion works better.
Promotion Enables
- Increased perceived value
- Targeted sell out of excess / old stock
- Creates reciprocation
Problems Solved
- Delivers sales promotion without devaluing product
- Increased conversion
- Increased average order value
promotion services included
Process Considerations
- Selection of the correct product and relevant timing
- Fulfilment of gift
- Procurement of gift (if it’s not your own product)
Customer Service Requirement
- Email and telephony support
- Claim management though portal
- Exception handling
- Customer expectation management
Marketing Support
- Reseller webinar launch
- Reseller marketing launch comms
- Co-branded marketing assets
- Promotional scripts
Finance
- Procurement of gift (if it’s not your own product)
Build Requirements
- Claim portal
- Promotion landing page (brochure)
- Qualifying products page
- Email notification alerts
Delivery Time (est)