GIFT WITH PURCHASE

Gift with Purchase

  • Build Time: 2 Weeks
jamie mccoy - digital director

"Gift with purchase utilises a powerful digital persuasion technique by leveraging reciprocation.  A time tested method of increasing conversion levels, the correct gift matched to a product or service can transform performance overnight"

Promotion targeting and strengths

Target Market

Typically gifting as a promotion is stronger in the consumer retail space. Corporate gifts can create complexity and this is where a multi-buy promotion works better.

Promotion Enables
  • Increased perceived value
  • Targeted sell out of excess / old stock
  • Creates reciprocation
Problems Solved
  • Delivers sales promotion without devaluing product
  • Increased conversion
  • Increased average order value
promotion services included

Process Considerations
  • Selection of the correct product and relevant timing
  • Fulfilment of gift
  • Procurement of gift (if it’s not your own product)
Customer Service Requirement
  • Email and telephony support
  • Claim management though portal
  • Exception handling
  • Customer expectation management
Marketing Support
  • Reseller webinar launch
  • Reseller marketing launch comms
  • Co-branded marketing assets
  • Promotional scripts
Finance
  • Procurement of gift (if it’s not your own product)
Build Requirements
  • Claim portal
  • Promotion landing page (brochure)
  • Qualifying products page
  • Email notification alerts
Delivery Time (est)

 

2 Weeks

Promotion Pricing Examples

EXAMPLE 1

Low Volume

Sales forecast: 500 units
Gift Value: £100
Cost of Gift: £50
Average Product Value: £300-500

Total Risk: £25,000

Cost Per Unit Sold: £9

Promotion Cost: £4,500

EXAMPLE 2

Mid Volume

Sales forecast: 1500 units
Gift Value: £150
Cost of Gift: £100
Average Product Value: £500-700

Total Risk: £150,000

Cost Per Unit Sold: £15

Promotion Cost: £23,000

EXAMPLE 3

High Volume

Sales forecast: 3000 units
Gift Value: £250
Cost of Gift: £200
Average Product Value: £700-1000

Total Risk: £600,000

Cost Per Unit Sold: £29

Promotion Cost: £87,500

jamie mccoy - digital director

Email: jamie.mccoy@consenna.com

Phone: 07388 119 724