GIFT WITH PURCHASE

Gift with Purchase

  • Build Time: 2 Weeks

THE MECHANIC

Buy a specific product receive a gift of value

Promotion & Function

Promo Title

Gift with Purchase

Description

Buy a specific product receive a gift of value

Market

Consumer

Positioning

Target Market
  • Consumer

Promotion Enables
  • Net New Customer Attraction
  • Tactical / Seasonal Promotional Timing
  • Increase of Sell Out Volume
  • Quick movement of excess / old stock
  • Promote availability of new stock

Problems Solved
  • Moving of Surplus / Old Stock
  • Drive Sell Out

Considerations

Conditions to Consider
  • Selection of the Correct Product and Relevant Timing

Customer Service Requirement
  • Email and Telephony Support
  • Claim Management though portal

Marketing Support
  • Reseller Webinar Launch
  • Battle Cards
  • Co-Branded Marketing Assets
  • Promotional Scripts

Finance
  • Process cashback payments (managed through portal)

Build Requirements
  • Claim Portal
  • Customer Details
  • Proof of Purchase
  • Bank Details
  • Email Notification Alerts

Delivery Time (est)
  • 2 Weeks

Promotion Pricing Examples

OPTION 1

Low Volume, Low Value

Sales forecast: 500 units
Gift Value: £100
Cost of Gift: £50
Average Product Value: £300-500
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £25,000

Unit Sold: £8

Promotion Cost: £4,226

OPTION 2

Mid Volume, Mid Value

Sales forecast: 1500 units
Gift Value: £150
Cost of Gift: £100
Average Product Value: £500-700
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £150,000

Unit Sold: £15

Promotion Cost: £23,022

OPTION 3

High Volume, Low Cost

Sales forecast: 3000 units
Gift Value: £100
Cost of Gift: £50
Average Product Value: £200-300
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £150,000

Unit Sold: £25

Promotion Cost: £76,068

INTERESTED?

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