GIFT WITH PURCHASE
Gift with Purchase
- Build Time: 2 Weeks
THE MECHANIC
Buy a specific product receive a gift of value
Promotion & Function
Promo Title | Gift with Purchase |
Description | Buy a specific product receive a gift of value |
Market | Consumer |
Positioning
Target Market
- Consumer
Promotion Enables
- Net New Customer Attraction
- Tactical / Seasonal Promotional Timing
- Increase of Sell Out Volume
- Quick movement of excess / old stock
- Promote availability of new stock
Problems Solved
- Moving of Surplus / Old Stock
- Drive Sell Out
Considerations
Conditions to Consider
- Selection of the Correct Product and Relevant Timing
Customer Service Requirement
- Email and Telephony Support
- Claim Management though portal
Marketing Support
- Reseller Webinar Launch
- Battle Cards
- Co-Branded Marketing Assets
- Promotional Scripts
Finance
- Process cashback payments (managed through portal)
Build Requirements
- Claim Portal
- Customer Details
- Proof of Purchase
- Bank Details
- Email Notification Alerts
Delivery Time (est)
- 2 Weeks
Promotion Pricing Examples
OPTION 1
Low Volume, Low Value
Sales forecast: 500 units
Gift Value: £100
Cost of Gift: £50
Average Product Value: £300-500
Consenna Customer Services
Risk Managed
Payments Managed
Total Risk: £25,000
Unit Sold: £8
Promotion Cost: £4,226
OPTION 2
Mid Volume, Mid Value
Sales forecast: 1500 units
Gift Value: £150
Cost of Gift: £100
Average Product Value: £500-700
Consenna Customer Services
Risk Managed
Payments Managed
Total Risk: £150,000
Unit Sold: £15
Promotion Cost: £23,022
OPTION 3
High Volume, Low Cost
Sales forecast: 3000 units
Gift Value: £100
Cost of Gift: £50
Average Product Value: £200-300
Consenna Customer Services
Risk Managed
Payments Managed
Total Risk: £150,000
Unit Sold: £25
Promotion Cost: £76,068
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