GIFT WITH PURCHASE
Gift with Purchase
- Build Time: 2 Weeks
jamie mccoy - digital director
"Gift with purchase utilises a powerful digital persuasion technique by leveraging reciprocation. A time tested method of increasing conversion levels, the correct gift matched to a product or service can transform performance overnight"
Promotion targeting and strengths
Target Market
Typically gifting as a promotion is stronger in the consumer retail space. Corporate gifts can create complexity and this is where a multi-buy promotion works better.
Promotion Enables
- Increased perceived value
- Targeted sell out of excess / old stock
- Creates reciprocation
Problems Solved
- Delivers sales promotion without devaluing product
- Increased conversion
- Increased average order value
promotion services included
Process Considerations
- Selection of the correct product and relevant timing
- Fulfilment of gift
- Procurement of gift (if it’s not your own product)
Customer Service Requirement
- Email and telephony support
- Claim management though portal
- Exception handling
- Customer expectation management
Marketing Support
- Reseller webinar launch
- Reseller marketing launch comms
- Co-branded marketing assets
- Promotional scripts
Finance
- Procurement of gift (if it’s not your own product)
Build Requirements
- Claim portal
- Promotion landing page (brochure)
- Qualifying products page
- Email notification alerts
Delivery Time (est)
2 Weeks
Promotion Pricing Examples
EXAMPLE 1
Low Volume
Sales forecast: 500 units
Gift Value: £100
Cost of Gift: £50
Average Product Value: £300-500
Total Risk: £25,000
Cost Per Unit Sold: £9
Promotion Cost: £4,500
EXAMPLE 2
Mid Volume
Sales forecast: 1500 units
Gift Value: £150
Cost of Gift: £100
Average Product Value: £500-700
Total Risk: £150,000
Cost Per Unit Sold: £15
Promotion Cost: £23,000
EXAMPLE 3
High Volume
Sales forecast: 3000 units
Gift Value: £250
Cost of Gift: £200
Average Product Value: £700-1000
Total Risk: £600,000
Cost Per Unit Sold: £29
Promotion Cost: £87,500
