CONDITIONAL CASHBACK

Multi-Buy

  • Build Time: 2 Weeks

THE MECHANIC

Buy volume of a specific product to receive a financial reward

Promotion & Function

Promo Title

Multi-buy

Description

Buy volume of a specific product receive a cash reward

Market

Consumer/Commercial

Positioning

Target Market
  • Consumer

Promotion Enables
  • Net New Customer Attraction
  • Tactical / Seasonal Promotional Timing
  • Increase of Sell Out Volume
  • Quick movement of excess / old stock
  • Promote availability of new stock

Problems Solved
  • Moving of Surplus / Old Stock
  • Drive Sell Out

Considerations

Conditions to Consider
  • Selection of the Correct Product and Relevant Timing

Customer Service Requirement
  • Email and Telephony Support
  • Claim Management though portal

Marketing Support
  • Reseller Webinar Launch
  • Battle Cards
  • Co-Branded Marketing Assets
  • Promotional Scripts

Finance
  • Process cashback payments (managed through portal)

Build Requirements
  • Claim Portal
  • Customer Details
  • Proof of Purchase
  • Bank Details
  • Email Notification Alerts

Delivery Time (est)
  • 2 Weeks

Promotion Pricing Examples

OPTION 1

Low Volume, Low Value

Sales forecast: 500 units
Reward Value: £300
Time Window for Reward: 6 Months
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £50,000

Unit Sold: £13

Promotion Cost: £6,305

OPTION 2

Mid Volume, Mid Value

Sales forecast: 1500 units
Reward Value: £500
Time Window for Reward: 6 Months
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £750,000

Unit Sold: £24

Promotion Cost: £36,551

OPTION 3

High Volume, Low Cost

Sales forecast: 10000 units
Reward Value: £300
Time Window for Reward: 6 Months
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £1,500,000

Unit Sold: £13

Promotion Cost: £63,054

INTERESTED?

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