CONDITIONAL CASHBACK

Multi-Buy

  • Build Time: 2 Weeks
SIMON YATES - CHIEF OPERATING OFFICER

"Multi-buy promotions aren't as widely used as some others we offer but they're a great way to strategically increase your average order value. When sales volume isn't a particular struggle, this is a great tactic to increase revenue"

Promotion targeting and strengths

Target Market

Traditionally we see this promotion used in commercial retail channels. however it has a strong value add to offer in the commercial B2B space if used correctly.

Promotion Enables
  • High perceived value
  • Net new customer attraction
  • Quick movement of excess stock
  • Promote arrival of new stock

Problems Solved
  • Average order value improved
  • Increased conversion
  • Improved overall margin %

Promotion services included

Process Considerations
  • Availability of packaged products
  • Multi-buy pricing rules

Customer Service Requirement
  • Email and telephony support
  • Product logistics management

Marketing Support
  • Reseller awareness webinar
  • Multi-buy package option PDFs
  • Co-branded marketing assets

Finance
  • Margin blending across product options

Build Requirements
  • Quote portal
  • Multibuy live pricing tool
  • Qualifying products catalogue

Delivery Time (est)
2 Weeks

Promotion Pricing Examples

EXAMPLE 1

Low Volume

Sales forecast: 500 units
Avg product sale value: £300
Devices in bundle (1 free): 6

Total Risk: £25,000

Cost Per Unit Sold: £14

Promotion Cost: £7,000

EXAMPLE 2

Mid Volume

Sales forecast: 1500 units
Avg product sale value: £500
Devices in bundle (1 free): 3

Total Risk: £250,000

Cost Per Unit Sold: £116

Promotion Cost: £174,000

EXAMPLE 3

High Volume

Sales forecast: 10000 units
Avg product sale value: £150
Devices in bundle (1 free): 4

Total Risk: £375,000

Cost Per Unit Sold: £21

Promotion Cost: £212,000

Simon Yates - Chief Operating Officer

Email: simon.yates@consenna.com

Phone: 07739 012 421