CONDITIONAL CASHBACK
Multi-Buy
- Build Time: 2 Weeks
SIMON YATES - CHIEF OPERATING OFFICER
"Multi-buy promotions aren't as widely used as some others we offer but they're a great way to strategically increase your average order value. When sales volume isn't a particular struggle, this is a great tactic to increase revenue"
Promotion targeting and strengths
Target Market
Traditionally we see this promotion used in commercial retail channels. however it has a strong value add to offer in the commercial B2B space if used correctly.
Promotion Enables
- High perceived value
- Net new customer attraction
- Quick movement of excess stock
- Promote arrival of new stock
Problems Solved
- Average order value improved
- Increased conversion
- Improved overall margin %
Promotion services included
Process Considerations
- Availability of packaged products
- Multi-buy pricing rules
Customer Service Requirement
- Email and telephony support
- Product logistics management
Marketing Support
- Reseller awareness webinar
- Multi-buy package option PDFs
- Co-branded marketing assets
Finance
- Margin blending across product options
Build Requirements
- Quote portal
- Multibuy live pricing tool
- Qualifying products catalogue
Delivery Time (est)
2 Weeks
Promotion Pricing Examples
EXAMPLE 1
Low Volume
Sales forecast: 500 units
Avg product sale value: £300
Devices in bundle (1 free): 6
Total Risk: £25,000
Cost Per Unit Sold: £14
Promotion Cost: £7,000
EXAMPLE 2
Mid Volume
Sales forecast: 1500 units
Avg product sale value: £500
Devices in bundle (1 free): 3
Total Risk: £250,000
Cost Per Unit Sold: £116
Promotion Cost: £174,000
EXAMPLE 3
High Volume
Sales forecast: 10000 units
Avg product sale value: £150
Devices in bundle (1 free): 4
Total Risk: £375,000
Cost Per Unit Sold: £21
Promotion Cost: £212,000
