RETURN OR PAY

Proof of Concept

This is a Purchase and Return promotion, leasing integration options are also available on request

  • Build Time: 2 Weeks
Paul Thompson - Commercial Director

"Try before you buy is a common sales tactic in consumer retail, but we've delivered this into the B2B commercial market through the proof of concept promotion and saw great results for those higher cost, more considered purchases"

promotion targeting and strengths

Target Market

While this promotion has historically been used for higher cost consumer goods in the retail industry, there are direct applications for use in the B2B commercial market.

Promotion Enables
  • Increase sell out of higher cost items
  • Provides visibility of potential customers
  • Increase average order value

Problems Solved
  • Bringing new products to market
  • Increasing average order value
  • Moving larger cost items / more considered purchases

promotion services included

Process Considerations
  • Proof of purchase validation
  • Claim validation
  • Credit check process
  • Finance arrangement

Customer Service Requirement
  • Email and telephony support
  • Claim management though portal
  • Credit check handling

Marketing Support
  • Reseller webinar launch
  • Reseller sales team training
  • Battlecards
  • Co-branded marketing assets
  • Guided call scripts

Finance
  • Credit check
  • Finance arrangement

Build Requirements
  • Claim portal
  • Promotion brochure pages
  • Qualifying products page
  • Email notifications
  • Finance platform integration

Delivery Time (est)

2 Weeks

Promotion Pricing Examples

EXAMPLE 1

Low Volume

Sales forecast: 500 units
Average Product Sale Price: £300
Trial Timeframe: 60 Days

Total Risk: £150,000

Cost Per Unit Sold: £65

Promotion Cost: £32,500

EXAMPLE 2

Mid Volume

Sales forecast: 1500 units
Average Product Sale Price: £500
Trial Timeframe: 60 Days

Total Risk: £750,000

Cost Per Unit Sold: £107

Promotion Cost: £160,000

EXAMPLE 3

High Volume

Sales forecast: 5000 units
Average Product Sale Price: £700
Trial Timeframe: 30 Days

Total Risk: £3,500,000

Cost Per Unit Sold: £49

Promotion Cost: £246,000

Paul Thompson - Commercial Director

Email: paul.thompson@consenna.com

Phone: 07771 872 309