RETURN OR PAY
Proof of Concept
This is a Purchase and Return promotion, leasing integration options are also available on request
- Build Time: 2 Weeks
Paul Thompson - Commercial Director
"Try before you buy is a common sales tactic in consumer retail, but we've delivered this into the B2B commercial market through the proof of concept promotion and saw great results for those higher cost, more considered purchases"
promotion targeting and strengths
Target Market
While this promotion has historically been used for higher cost consumer goods in the retail industry, there are direct applications for use in the B2B commercial market.
Promotion Enables
- Increase sell out of higher cost items
- Provides visibility of potential customers
- Increase average order value
Problems Solved
- Bringing new products to market
- Increasing average order value
- Moving larger cost items / more considered purchases
promotion services included
Process Considerations
- Proof of purchase validation
- Claim validation
- Credit check process
- Finance arrangement
Customer Service Requirement
- Email and telephony support
- Claim management though portal
- Credit check handling
Marketing Support
- Reseller webinar launch
- Reseller sales team training
- Battlecards
- Co-branded marketing assets
- Guided call scripts
Finance
- Credit check
- Finance arrangement
Build Requirements
- Claim portal
- Promotion brochure pages
- Qualifying products page
- Email notifications
- Finance platform integration
Delivery Time (est)
2 Weeks
Promotion Pricing Examples
EXAMPLE 1
Low Volume
Sales forecast: 500 units
Average Product Sale Price: £300
Trial Timeframe: 60 Days
Total Risk: £150,000
Cost Per Unit Sold: £65
Promotion Cost: £32,500
EXAMPLE 2
Mid Volume
Sales forecast: 1500 units
Average Product Sale Price: £500
Trial Timeframe: 60 Days
Total Risk: £750,000
Cost Per Unit Sold: £107
Promotion Cost: £160,000
EXAMPLE 3
High Volume
Sales forecast: 5000 units
Average Product Sale Price: £700
Trial Timeframe: 30 Days
Total Risk: £3,500,000
Cost Per Unit Sold: £49
Promotion Cost: £246,000
