RETURN OR PAY
Proof of Concept
- Build Time: 2 Weeks
THE MECHANIC
Try a specific product free before you buy
Promotion & Function
Promo Title | Proof of Concept |
Description | Proof of Concept - try a specific product free before you buy |
Market | Commercial |
Positioning
Target Market
- Consumer
Promotion Enables
- Net New Customer Attraction
- Tactical / Seasonal Promotional Timing
- Increase of Sell Out Volume
- Quick movement of excess / old stock
- Promote availability of new stock
Problems Solved
- Moving of Surplus / Old Stock
- Drive Sell Out
Considerations
Conditions to Consider
- Selection of the Correct Product and Relevant Timing
Customer Service Requirement
- Email and Telephony Support
- Claim Management though portal
Marketing Support
- Reseller Webinar Launch
- Battle Cards
- Co-Branded Marketing Assets
- Promotional Scripts
Finance
- Process cashback payments (managed through portal)
Build Requirements
- Claim Portal
- Customer Details
- Proof of Purchase
- Bank Details
- Email Notification Alerts
Delivery Time (est)
- 2 Weeks
Promotion Pricing Examples
OPTION 1
Low Volume, Low Value
Sales forecast: 500 units
Average Product Sale Price: £300
Trial Timeframe: 60 Days
End of Trial Action: Purchase or Return
Consenna Customer Services
Risk Managed
Payments Managed
Total Risk: £150,000
Unit Sold: £35
Promotion Cost: £17,318
OPTION 2
Mid Volume, Mid Value
Sales forecast: 1500 units
Average Product Sale Price: £500
Trial Timeframe: 60 Days
End of Trial Action: Purchase or Return
Consenna Customer Services
Risk Managed
Payments Managed
Total Risk: £750,000
Unit Sold: £57
Promotion Cost: £85,056
OPTION 3
High Volume, Low Cost
Sales forecast: 3000 units
Average Product Sale Price: £300
Trial Timeframe: 60 Days
End of Trial Action: Purchase or Return
Consenna Customer Services
Risk Managed
Payments Managed
Total Risk: £900,000
Unit Sold: £35
Promotion Cost: £103,910
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