CONDITIONAL CASHBACK

Reliability

  • Build Time: 2 Weeks
THE MECHANIC

Buy a specific product and collect full £ cost if it fails

Promotion & Function

Promo Title

Reliability

Description

Buy a specific product and collect full £ cost if it fails

Market

Consumer/Commercial

Positioning

Target Market
  • Consumer
  • Commercial
Promotion Enables
  • Increase company reputation
  • Positive message in terms of product confidence
  • Attract new customers
Problems Solved
  • Mitigates risk for buyer with guarantee for return
  • Opportunity to expand customer portfolio
Considerations

Conditions to Consider
  • Selection of the Correct Product and Relevant Timing
  • Proof of Failure required
Customer Service Requirement
  • Email and Telephony Support
  • Claim Management though portal
Marketing Support
  • Reseller Webinar Launch
  • Battle Cards
  • Co-Branded Marketing Assets
  • Promotional Scripts
Finance
  • Process cashback payments (managed through portal)
Build Requirements
  • Claim Portal
  • Customer Details
  • Proof of Purchase
  • Bank Details
  • Email Notification Alerts
  • Returns process
Delivery Time (est)
  • 2 Weeks

Promotion Pricing Examples

OPTION 1

Low Volume, Low Value

Sales forecast: 500 units
Average Product Sale Price: £300
Time window for Reward: 6 months
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £150,000

Cost Per Unit Sold: £13

Promotion Cost: £6,305

OPTION 2

Mid Volume, Mid Value

Sales forecast: 1500 units
Average Product Sale Price: £500
Time window for Reward: 6 months
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £750,000

Cost Per Unit Sold: £24

Promotion Cost: £36,551

OPTION 3

High Volume, Low Cost

Sales forecast: 5000 units
Average Product Sale Price: £300
Time window for Reward: 6 months
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £1,500,000

Cost Per Unit Sold: £13

Promotion Cost: £63,054