GIFT WITH PURCHASE
Sustainability
This promotion is based on a customer opt-in model of claiming, 100% auto opt-in models also available.
- Build Time: 2 Weeks
Simon Yates - Chief Operating Officer
"Sustainability is a topic that has come to the forefront of businesses in 2021. Consenna spearheads several sustainability focused promotions globally and we've seen a sharp increase in companies seeking support with this."
promotion targeting and strengths
Target Market
When it comes to sustainability based promotions, these work excellently across both consumer retail and B2B commercial activity.
Promotion Enables
- Contributes to CSR goals
- Positive brand image
- Competitive advantage
- Attract new customers to brand
- Adhere to regulations
Problems Solved
- Delivers on CSR
- Support to offset carbon
- Increase sell out
- Increase conversion levels
- Increase margin
promotion services included
Process Considerations
- Selection and set up of sustainability product
- Proof of purchase validation
- Proof of sustainability execution
Customer Service Requirement
- Email and telephony support
- Claim management though portal
- Sustainability vendor management
- Claim exception handling
Marketing Support
- Reseller webinar launch
- Reseller sustainability training
- Battlecards
- Marketing assets
- Guided call scripts
Finance
- Proof of purchase validation
- Accurate sustainability value (if linked to purchase amount or device type)
Build Requirements
- Claim portal
- Promotion brochure pages
- Qualifying products page
- Email notifications
- Sustainability logistics process
Delivery Time (est)
2 Weeks
Promotion Pricing Examples
EXAMPLE 1
Low Volume
Sales forecast: 500 units
Type of reward: Tree planting
Offset type: partial
Total Risk: £7,500
Cost Per Unit Sold: £1
Promotion Cost: £600
EXAMPLE 2
Mid Volume
Sales forecast: 1500 units
Type of reward: Tree planting
Offset type: 50% est
Total Risk: £67,500
Cost Per Unit Sold: £3
Promotion Cost: £5,000
EXAMPLE 3
High Volume
Sales forecast: 5000 units
Type of reward: Tree planting
Offset type: 100% est
Total Risk: £375,000
Cost Per Unit Sold: £5
Promotion Cost: £27,000
