GIFT WITH PURCHASE

Sustianability

  • Build Time: 2 Weeks

THE MECHANIC

Buy a specific product for a sustainable impact (tree plant)

Promotion & Function

Promo Title

Sustainability

Description

Buy a specific product for a sustainable impact (tree plant)

Market

Consumer/Commercial

Positioning

Target Market
  • Consumer

Promotion Enables
  • Net New Customer Attraction
  • Tactical / Seasonal Promotional Timing
  • Increase of Sell Out Volume
  • Quick movement of excess / old stock
  • Promote availability of new stock

Problems Solved
  • Moving of Surplus / Old Stock
  • Drive Sell Out

Considerations

Conditions to Consider
  • Selection of the Correct Product and Relevant Timing

Customer Service Requirement
  • Email and Telephony Support
  • Claim Management though portal

Marketing Support
  • Reseller Webinar Launch
  • Battle Cards
  • Co-Branded Marketing Assets
  • Promotional Scripts

Finance
  • Process cashback payments (managed through portal)

Build Requirements
  • Claim Portal
  • Customer Details
  • Proof of Purchase
  • Bank Details
  • Email Notification Alerts

Delivery Time (est)
  • 2 Weeks

Promotion Pricing Examples

OPTION 1

Low Volume, Low Value

Sales forecast: 500 units
Street Value of Gift: £100
Cost of Gift: £100
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £50,000

Unit Sold: £7

Promotion Cost: £3,568

OPTION 2

Mid Volume, Mid Value

Sales forecast: 1500 units
Street Value of Gift: £200
Cost of Gift: £200
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £300,000

Unit Sold: £14

Promotion Cost: £21,048

OPTION 3

High Volume, Low Cost

Sales forecast: 5000 units
Street Value of Gift: £100
Cost of Gift: £100
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £500,000

Unit Sold: £7

Promotion Cost: £35,680

INTERESTED?

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