GIFT WITH PURCHASE

Sustainability

This promotion is based on a customer opt-in model of claiming, 100% auto opt-in models also available.

  • Build Time: 2 Weeks
Simon Yates - Chief Operating Officer

"Sustainability is a topic that has come to the forefront of businesses in 2021. Consenna spearheads several sustainability focused promotions globally and we've seen a sharp increase in companies seeking support with this."

promotion targeting and strengths

Target Market

When it comes to sustainability based promotions, these work excellently across both consumer retail and B2B commercial activity.

Promotion Enables
  • Contributes to CSR goals
  • Positive brand image
  • Competitive advantage
  • Attract new customers to brand
  • Adhere to regulations

Problems Solved
  • Delivers on CSR
  • Support to offset carbon
  • Increase sell out
  • Increase conversion levels
  • Increase margin

promotion services included

Process Considerations
  • Selection and set up of sustainability product
  • Proof of purchase validation
  • Proof of sustainability execution

Customer Service Requirement
  • Email and telephony support
  • Claim management though portal
  • Sustainability vendor management
  • Claim exception handling

Marketing Support
  • Reseller webinar launch
  • Reseller sustainability training
  • Battlecards
  • Marketing assets
  • Guided call scripts

Finance
  • Proof of purchase validation
  • Accurate sustainability value (if linked to purchase amount or device type)

Build Requirements
  • Claim portal
  • Promotion brochure pages
  • Qualifying products page
  • Email notifications
  • Sustainability logistics process

Delivery Time (est)

2 Weeks

Promotion Pricing Examples

EXAMPLE 1

Low Volume

Sales forecast: 500 units
Type of reward: Tree planting
Offset type: partial

Total Risk: £7,500

Cost Per Unit Sold: £1

Promotion Cost: £600

EXAMPLE 2

Mid Volume

Sales forecast: 1500 units
Type of reward: Tree planting
Offset type: 50% est

Total Risk: £67,500

Cost Per Unit Sold: £3

Promotion Cost: £5,000

EXAMPLE 3

High Volume

Sales forecast: 5000 units
Type of reward: Tree planting 
Offset type: 100% est

Total Risk: £375,000

Cost Per Unit Sold: £5

Promotion Cost: £27,000

Simon Yates - Chief Operating Officer

Email: simon.yates@consenna.com

Phone: 07739 012 421