CONDITIONAL CASHBACK

Trade-in

This promotion applies to non-education industry customer base. Education pricing available on request.

  • Build Time: 3 Weeks
simon yates - chief operations officer

"Trade-in promotions are among the most common that we deliver here at Consenna. Delivering increased sell out, average order value and conversion levels, it's not hard to see why it's the most common promotion in the channel"

promotion targeting and strengths

Target Market

Trade-in promotions are easy to follow for customers making them widely used and highly effective promotions in both consumer retail and B2B commercial markets.

Promotion Enables
  • Increase market share
  • Drive sell-out
  • Attract new customers
  • Sustainability / recycling CSR
  • Safe & secure asset disposal

Problems Solved
  • Moving of surplus / old stock
  • Drive sell out
  • Remove old devices
  • Recycling & sustainability

Promotion services included

Process Considerations
  • Proof of purchase validation
  • Trade-in logistics

Customer Service Requirement
  • Email and telephony support
  • Claim management though portal
  • Trade-in / recycler management

Marketing Support
  • Reseller webinar launch
  • Battlecards
  • Marketing assets
  • Guided call scripts

Finance
  • Process cashback payments (managed through portal)

Build Requirements
  • Claim portal
  • Promotion brochure pages
  • Qualifying products page
  • Email notifications
  • Trade-in logistics process

Delivery Time (est)

 

2 Weeks

Promotion Pricing Examples

EXAMPLE 1

Low Volume

Sales forecast: 3000 units
Reward Value: £100
Average Product Value: £300-500

Total Risk: £300,000

Cost Per Unit Sold: £5

Promotion Cost: £15,500

EXAMPLE 2

Mid Volume

Sales forecast: 8000 units
Reward Value: £150
Average Product Value: £500-700

Total Risk: £1,200,000

Cost Per Unit Sold: £5

Promotion Cost: £40,000

EXAMPLE 3

High Volume

Sales forecast: 15000 units
Reward Value: £150
Average Product Value: £300-500

Total Risk: £2,250,000

Cost Per Unit Sold: £12

Promotion Cost: £190,000

Simon Yates - Chief Operating Officer

Email: simon.yates@consenna.com

Phone: 07739 012 421