CONDITIONAL CASHBACK
Trade-in
- Build Time: 3 Weeks
THE MECHANIC
Buy a product and trade-in an older product to receive a financial reward
Promotion & Function
Promo Title | Trade-in |
Description | Buy a specific product & trade-in an older product and receive a cash reward |
Market | Consumer/Commercial |
Positioning
Target Market
- Consumer
- Commercial
Promotion Enables
- Increase Market Share
- Drive Sell-out
- Attract New Customers
- Sustainability / Recycling CSR
- Safe & Secure asset disposal
Problems Solved
- Moving of Surplus / Old Stock
- Drive Sell Out
- Remove old devices
- Recycling & Sustainability
Considerations
Conditions to Consider
- Selection of the Correct Product
- Relevant Timing
- Trade-In Goods
Customer Service Requirement
- Email and Telephony Support
- Claim Management though portal
- Trade-In / Recycler Management
Marketing Support
- Reseller Webinar Launch
- Battle Cards
- Co-Branded Marketing Assets
- Promotional Scripts
Finance
- Process cashback payments (managed through portal)
Build Requirements
- Claim Portal
- Customer Details
- Proof of Purchase
- Bank Details
- Email Notification Alerts
- Recycler Communications
Delivery Time (est)
2 Weeks
Promotion Pricing Examples
OPTION 1
Low Volume, Low Value
Sales forecast: 500 units
Reward Value: £100
Average Product Value: £300-500
Consenna Customer Services
Risk Managed
Payments Managed
Total Risk: £50,000
Unit Sold: £43
Promotion Cost: £21,318
OPTION 2
Mid Volume, Mid Value
Sales forecast: 1500 units
Reward Value: £150
Average Product Value: £500-700
Consenna Customer Services
Risk Managed
Payments Managed
Total Risk: £225,000
Unit Sold: £63
Promotion Cost: £94,986
OPTION 3
High Volume, Low Cost
Sales forecast: 1000 units
Reward Value: £100
Average Product Value: £200-300
Consenna Customer Services
Risk Managed
Payments Managed
Total Risk: £300,000
Unit Sold: £71
Promotion Cost: £213,180
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