CONDITIONAL CASHBACK

Trade-in

  • Build Time: 3 Weeks

THE MECHANIC

Buy a product and trade-in an older product to receive a financial reward

Promotion & Function

Promo Title

Trade-in

Description

Buy a specific product & trade-in an older product and receive a cash reward

Market

Consumer/Commercial

Positioning

Target Market
  • Consumer
  • Commercial

Promotion Enables
  • Increase Market Share
  • Drive Sell-out
  • Attract New Customers
  • Sustainability / Recycling CSR
  • Safe & Secure asset disposal

Problems Solved
  • Moving of Surplus / Old Stock
  • Drive Sell Out
  • Remove old devices
  • Recycling & Sustainability

Considerations

Conditions to Consider
  • Selection of the Correct Product
  • Relevant Timing
  • Trade-In Goods

Customer Service Requirement
  • Email and Telephony Support
  • Claim Management though portal
  • Trade-In / Recycler Management

Marketing Support
  • Reseller Webinar Launch
  • Battle Cards
  • Co-Branded Marketing Assets
  • Promotional Scripts

Finance
  • Process cashback payments (managed through portal)

Build Requirements
  • Claim Portal
  • Customer Details
  • Proof of Purchase
  • Bank Details
  • Email Notification Alerts
  • Recycler Communications

Delivery Time (est)

2 Weeks

Promotion Pricing Examples

OPTION 1

Low Volume, Low Value

Sales forecast: 500 units
Reward Value: £100
Average Product Value: £300-500
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £50,000

Unit Sold: £43

Promotion Cost: £21,318

OPTION 2

Mid Volume, Mid Value

Sales forecast: 1500 units
Reward Value: £150
Average Product Value: £500-700
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £225,000

Unit Sold: £63

Promotion Cost: £94,986

OPTION 3

High Volume, Low Cost

Sales forecast: 1000 units
Reward Value: £100
Average Product Value: £200-300
Consenna Customer Services
Risk Managed 
Payments Managed

Total Risk: £300,000

Unit Sold: £71

Promotion Cost: £213,180

INTERESTED?

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