CONDITIONAL CASHBACK
Trade-in
This promotion applies to non-education industry customer base. Education pricing available on request.
- Build Time: 3 Weeks
simon yates - chief operations officer
"Trade-in promotions are among the most common that we deliver here at Consenna. Delivering increased sell out, average order value and conversion levels, it's not hard to see why it's the most common promotion in the channel"
promotion targeting and strengths
Target Market
Trade-in promotions are easy to follow for customers making them widely used and highly effective promotions in both consumer retail and B2B commercial markets.
Promotion Enables
- Increase market share
- Drive sell-out
- Attract new customers
- Sustainability / recycling CSR
- Safe & secure asset disposal
Problems Solved
- Moving of surplus / old stock
- Drive sell out
- Remove old devices
- Recycling & sustainability
Promotion services included
Process Considerations
- Proof of purchase validation
- Trade-in logistics
Customer Service Requirement
- Email and telephony support
- Claim management though portal
- Trade-in / recycler management
Marketing Support
- Reseller webinar launch
- Battlecards
- Marketing assets
- Guided call scripts
Finance
- Process cashback payments (managed through portal)
Build Requirements
- Claim portal
- Promotion brochure pages
- Qualifying products page
- Email notifications
- Trade-in logistics process
Delivery Time (est)
2 Weeks
Promotion Pricing Examples
EXAMPLE 1
Low Volume
Sales forecast: 3000 units
Reward Value: £100
Average Product Value: £300-500
Total Risk: £300,000
Cost Per Unit Sold: £5
Promotion Cost: £15,500
EXAMPLE 2
Mid Volume
Sales forecast: 8000 units
Reward Value: £150
Average Product Value: £500-700
Total Risk: £1,200,000
Cost Per Unit Sold: £5
Promotion Cost: £40,000
EXAMPLE 3
High Volume
Sales forecast: 15000 units
Reward Value: £150
Average Product Value: £300-500
Total Risk: £2,250,000
Cost Per Unit Sold: £12
Promotion Cost: £190,000
