CONDITIONAL CASHBACK
When Bought With
- Build Time: 2 Weeks
Paul Thompson - Commercial Director
"When bought with is one of the newer promotions we deliver, creating strategic bolt-on packages drives both a higher average order value and increased average number of items per order - strategically used, it can deliver breakthrough business growth"
promotion targeting and strengths
Target Market
Product packaging promotions like when bought with drive high value performance gains across both consumer retail and B2B commercial markets.
Promotion Enables
- Strategic product packaging
- Increased perceived value
- layered product bolt-ons
Problems Solved
- Drive sell out
- Margin improvement
- Average order value increase
- Increased average total items per order
promotion services included
Process Considerations
- Selection of the correct product and relevant timing
- Correct products on the same invoice
Customer Service Requirement
- Email and telephony support
- Claim management though portal
Marketing Support
- Reseller onboarding launch
- Battlecards
- Co-branded marketing assets
- Guided call scripts
Finance
- Process cashback payments
Build Requirements
- Claim portal
- Promotion brochure pages
- Qualifying products page
- Email notifications
Delivery Time (est)
2 weeks
Promotion Pricing Examples
EXAMPLE 1
Low Volume
Sales forecast: 500 units
Reward Value: £100
Average Product Value: £200-300
Total Risk: £50,000
Cost Per Unit Sold: £58
Promotion Cost: £29,000
EXAMPLE 2
Mid Volume
Sales forecast: 1500 units
Reward Value: £150
Average Product Value: £500-700
Total Risk: £225,000
Cost Per Unit Sold: £43
Promotion Cost: £64,000
EXAMPLE 3
High Volume
Sales forecast: 3000 units
Reward Value: £100
Average Product Value: £300-500
Total Risk: £300,000
Cost Per Unit Sold: £29
Promotion Cost: £85,500
