Uncovering qualified sales leads to drive growth.

With an increasing focus on the importance of sustainability in IT, Re-Tek, a leader in asset retirement and disposal, needed to motivate IT channel sales staff to highlight the residual value of old IT equipment – not only to the end-user, but also to the channel partner themselves.

Consenna developed an interactive online tool that enabled channel sales people to clearly showcase this and in doing so, create a sales pipeline for Re-Tek to benefit from.

As a result, Re-Tek recruited new resellers, enabled sales teams to use recycling as a source of competitive advantage, and uncovered qualified leads for Re-Tek sales teams to follow-up and convert.

“Highlighting the importance of sustainability to create a sales pipeline.”

— Douglas Jeffrey, Chairman

Douglas Jeffrey